Optimize FitnessLive 路 Tue, Oct 6, 5:07 PM
29OF 100
The north star

29 Optimizers
in service

71 to go. Next milestone 30, 1 away.
+2 this month 路 Vicente, Jose Clients lost not measured yetPauses count

Today's one red number pick one, act on it

0
Sales calls on the books for the next 7 days. Minimum is 4.Book 4 strategy calls out of today's conversations.

The daily game weekdays build the streak, weekends are bonus

Touchpoints today
28/ 30
Counted 5:07 PM, live from Instagram. Refreshes when you open this page, every 5 minutes at most.
None of today's picks reached your Unread filter this morning, so every touchpoint above is your own choice.
馃敟
1 day streak
MTWTFSS
This week M 42, T 28. Best streak 6 weekdays. 4 bonus weekend days at 30+.
Points this week
110
28 today
touchpoint 1pitched 5booked 20showed 30close 100

Inputs shown, not scored

Content posted 10/5
0target 2+
Engine 0 路 by hand 0 路 Content Engine paused
Last 7 days: engine 9, by hand 0. @optimizefitnessco 0 posts, paused on purpose, not a miss. By hand is approximate.
Stories 10/5
33min 5
@jacobgrahamfit, hourly story census. Striped bar is today so far.
Ad spend, complete days
$11710/5
10/3 $110 路 10/4 $124 路 10/5 $117 路 today $58 so far
Delivering means spend on a complete day, never the status field.
Inbound
52new followers, 7d
TAMPA keyword DMs 19 in 7 days 路 Meta conversations 42
Followers lag about 2 days. Keyword DMs come from your tracker and miss comment leads, so they are not ad leads. Meta conversations are chats started, not qualified leads.

Pipeline rolling windows, machine counted

Connection calls booked
2this week
Target 14 路 act under 8
By booking week from Monday, cancels included. Last 5 weeks: 2, 2, 1, 11, 2.
Sales calls next 7 days
0min 4
Nothing on the books
Calendly, corrected for Google Calendar reschedules.
Attended, last 30 days
5goal 12/mo
Mike, Ryan, Dan, Jon, Vicente
Attendance is a Fathom recording plus your verdicts. A recording alone is not a show.
Show rate, 90 days
66.7%12/18
Target 80 路 act under 75
close-rate.ts. One no-show moves it about 6 points.
Close rate on held calls
58.3%7/12
Target 50+ 路 act under 40
90 days. 0 calls waiting on your verdict.
New clients this month
2goal 4
Vicente Mendoza, Jose Perez Jr 路 act under 3 by the 20th
Re-signs excluded. A close paid by Zelle is invisible here.

Cash ladder EverFit card cash

Collected in Oct
$1,667
Next rung $10k
$321 a day for the 26 days left
on pace
$15k
11%
$20k
8%
$25k
7%
$30k
6%
$50k
3%
Monthly record board
$9.6kMay
$7.5kJun
$12.7kJul 馃弳
$7.7kAug
$10.8kSep
$1.7kOct
All-time best on this source: Nov 2025, $13,670. Months from September include James Doyle's $250 Zelle; this month's lands in the total once the month closes. Card fees about 4% not taken out. A failed payment is not lost money, a paused plan is not churn.

Play account Jacob 2.0

Jacob 2.0 vision board
PLAY balance 路 Navy Fed
$269
Earned this month, not yet moved: $0
Monarch as of 2026-10-05. You earn 20% of bank cash above this month's floor of $10,000 ($8,650 base plus $1,350 Austin Cabo retreat, payment 2 of 4). Bank cash this month $0, Monarch lags about 3 days. Card debt went up, $7,331 to $7,812, so play stays at $0 until it comes back down. Rewards unlock off the real balance.
$231 to first piece of high quality jewelry, a chain or bracelet

Monthly card read it, do not steer by it

CAC
$602
Meta spend over 8 signed, 2026-07-05 to 2026-10-03. One close moves it about 13%.
ROAS
3.0x
Last 30 days, 3 DM-ad clients, $6,250 on $2,108. Since Aug 2025 3.7x over 27 clients. Direction, not a verdict.
LTGP to CAC 路 realised
3.5 : 1
Manage to this one. Target 3:1. Max CAC about $703.
LTGP to CAC 路 paid in full
7.6 : 1
If every client pays the full $5,000. Max CAC about $1,518.
Gross profit is cash less 4% card fees and about $20.55 per client a month to deliver, over 12 months. Your hours are not counted yet. Realised uses the average cash per paying client, $2,455. Finance's numbers, rebuilt nightly, last Mon 10:55 PM.